Hello!
We own a shaved ice stand in OK. We have a permanent location near a busy intersection next to a liquor store, sporting goods/tackle store, gas station & diner about 5 miles away from a popular lake in OK (Grand Lake). We opened in late spring and don't feel like we have seen the traffic/ profit we should according to all the research done online. At this point we are wondering if this is normal for the first season of business at a new location that hasn't had a shaved ice stand before? Or should we relocate the next season and try some where else? This location is some what of a drive from any of our houses, so if it's not ideal to be here we are completely fine with relocating. But, if this location is promising the 2nd season due to people knowing we're here then staying is great! Any advice would be greatly appreciated!

Thanks a Million!

It's hard for anyone to determine what the real problem is just by a post. You have to really analyze what you are doing and if it is the demographics of the people in the area or something else that you can control. Odds are if all things stay the same next season wont be much better than this one because none of the variables have really changed. Without knowing what your setup looks like I can't say making yourself more noticeable might help? Bigger signs, music, etc.

It doesn't sound like you have much to lose by moving and seeing if that is the problem. If not you have to step back and reassess your strategies. If people aren't aware of what your product is like you said you need to find a way to teach/grab them, not hope they just wander over to find out.

Hope this helps! Just my thoughts!